Bullet points are short, bullet points in your text that divide information into bite-sized chunks. They create white space and make your product pages much more organized. Think of a list of key features, benefits or specifications of your product - that's what bullet points do. They act as signposts for your readers.
Why are bullet points important for your sales?
Buyers on Bol.com or Amazon quickly scan your page before they actually read it. With bullet points, you immediately grab their attention to the most important selling points. A good set of bullet points immediately answers questions like, "What will this product solve?" and "Why should I buy this particular one?" That's how you make the decision easier.
How do you write effective bullet points?
Begin each point with a key word: "Includes:", "Suits:", "Reduces:". Keep sentences short (max 1 line per point), and focus on concrete benefits, not just technical details. Where possible, use keywords that buyers search for, but don't force it. Let each point emphasise something different - price, convenience, quality durability - to remove multiple purchase barriers.
Example of weak vs strong bullet points
- Weak: "High-quality material"
- Strong: "Made of hard-wearing polyester (10x stronger than standard fabrics)"
The second example provides context and a measurable benefit. Such a point clearly communicates why the material makes a difference, not just that it is good.
Avoid these mistakes with bullet points
Too many bullet points are counterproductive (5-7 is ideal). Vague claims like "top quality" without explanation don't help buyers either. Don't use bullet points to get rid of irrelevant details - everything should support the buying decision. And always check that you don't accidentally repeat the same point in different words.
Are you stuck with your product descriptions? Digimental helps you create sharp, pointed content that really sells. Get in touch and we'll look at it together.
